Velocita III
– Campaign
– Advertising
– Online Content
LOVE were asked to develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.
The Umbro Velocita 3 boot is built to outrun, out-weave and out think the opposition. This is not just speed in a straight line, this is multidirectional speed. So step into the Velocita3 and make sure you... Don't Get Caught.
We staged an event displaying a series of speed and agility challenges designed to showcase the boots’ main attributes, whilst finding and heroing the players most suited to wearing them.
Selected Works
Pocket Scotch CampaignCampaign / Art Direction
Haig Club X SelfridgesPackaging
Foundry Film StudiosBrand Identity
Velocita IIICampaign / Art Direction
Red TractorCampaign / Art Direction
Oak TyresBrand Identity
Looking Is FreeTypography
Happy BeefBrand Identity
This is the PlaceCharity Submission
Medusae IICampaign / Art Direction
Detail CreativeBrand Identity
Haig Club OccasionsCampaign / Art Direction
A White ChristmasMailer