Medusae II

– Campaign
– Advertising 
– Online Content

LOVE were asked to create a sell in presentation and film for the Medusae II boot focusing on tech stories that will bring the product to life in an interesting way.

Atmospheric, smoke filled surroundings creates intrigue and builds suspense, as the boot can be seen emerging out from the darkness. Lights flash like lightning from different angles, creating backlit silhouettes, halo like highlight effects and illuminating key details.


Credits and further information:
Completed: 2018
Client: Umbro
Agency: LOVE. 
Creative Team: Rory Sutherland, Ben Topliss
Accounts Team: Matt Cooper
Photography: Richard Oliver
Production: Beautiful Productions

Speed & Touch

– Campaign
– Online Content

Following on from this, LOVE were asked to create the consumer campaign.

Football boot technology is convoluted. The launch of the Medusae II's cut through the jargon and communicates the complex technicalities of a cutting-edge boot, in a way that only Umbro can.

Speed & Touch. It's all you need.



We extended Pepe’s involvement in the campaign by capturing natural, relaxed, behind-the-scenes style photography during the shooting of the film.

Credits and further information:
Completed: 2018
Client: Umbro
Agency: LOVE. 
Creative Team: Kevin Phillips, Gary Toal
Accounts Team: Matt Cooper
Photography: Matt Stansfield 
Production: Beautiful Productions

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

+44 (0)785 037 0405

Address: Map
Studio 103, 
Princess Street,
M1 6NG