LOVE. were challenged to create a beautiful gift pack & in-store activation. A stylish, disruptive pack that challenges whisky category conventions & appealed to the style conscious Selfridges shopper.
A beautiful metallic blue foil pack, branded with Haig Club's iconic square bottle silhouette. Available with a selection of bold, provocative messages for shoppers to choose from, allowing them to pick a gift that suited their style & personality.
Pocket Scotch CampaignCampaign / Art Direction
Haig Club X SelfridgesPackaging
Foundry Film StudiosBrand Identity
Velocita IIICampaign / Art Direction
Red TractorCampaign / Art Direction
Oak TyresBrand Identity
Looking Is FreeTypography
Happy BeefBrand Identity
This is the PlaceCharity Submission
Medusae IICampaign / Art Direction
Detail CreativeBrand Identity
Haig Club OccasionsCampaign / Art Direction
A White ChristmasMailer