Haig Club is becoming synonymous as a gift to give. To build on this, Haig Club needed lifestyle photography that could work in global retail to drive this messaging for Father's Day, Christmas and Celebration.
The concept simply places the bottle and serve in an aspirational environment that all markets can associate with.
The outcome becomes a desirable setting with people toasting to an occasion with a glass of Haig. The bottle and serves are hero'd in the foreground with stuble gifting queues sat around them.
A suite of flexible photography and guidelines for the Diageo global markets to use across all marketing outlets - from retail to web.
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