Velocita III 



The Brief
Develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.

The Concept
The new Umbro Velocita3 boot is built to outrun, out-weave and out think the opposition. This is not just speed in a straight line, this is multidirectional speed. So step into the Velocita3 and make sure you... Don't Get Caught.

The Outcome
An event displaying a series of speed an agility challenges designed to showcase the boot's main attributes, whilst finding and heroing the players most suited to wearing them.

This project was completed in 2016 whilst working at LOVE.
LOVE Team: Rory Sutherland, Gary Toal, Mark Arrowsmith,
Andy Lafferty, Ben Topliss
Director - Richard Oliver
Director of Photography -  Shaun Atherton
Behind the scenes - Ben Thornley
Production  - Beautiful Productions