spriggs photography


Photographer Ben Spriggs approached Detail looking for help to develop his website and consider any brand alternatives that we thought may fit with his current trademark. Ben Spriggs Photography simply became ‘spriggs’, which allowed Ben an umbrella identity to invite future staff to join him, creating a starting platform for a photography studio.

The branding was stripped back of all photography clichés, creating a contrast between the mark and imagery, which helped promote the studio’s work as opposed to the brand. Applying subtle colour changes to rules and typography, the brand evolves with the imagery to highlight the colours caught in each shot.



This project was completed working with Detail.
Photography by spriggs