Velocita III

– Campaign
– Advertising 
– Online Content

LOVE were asked to develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.

The Umbro Velocita 3 boot is built to outrun, out-weave and out think the opposition. This is not just speed in a straight line, this is multidirectional speed. So step into the Velocita3 and make sure you... Don't Get Caught.

We staged an event displaying a series of speed and agility challenges designed to showcase the boots’ main attributes, whilst finding and heroing the players most suited to wearing them.


Credits and further information:
Completed: 2017
Client: Umbro
Agency: LOVE 
Creative Team: Rory Sutherland, Gary Toal
Accounts Team: Matt Cooper
Film: Richard Oliver
Photography: Soccerbible
Produced: Beautiful Productions

Selected Works

Red TractorCampaign

Foundry Film StudiosBrand Identity

Velocita IIICampaign

Oak TyresBrand Identity

Looking Is FreeTypeface

Happy BeefBrand Identity

Medusae IICampaign

Detail CreativeCampaign

New Business
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