LOVE were asked to develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.
The Umbro Velocita 3 boot is built to outrun, out-weave and out think the opposition. This is not just speed in a straight line, this is multidirectional speed. So step into the Velocita3 and make sure you... Don't Get Caught.
We staged an event displaying a series of speed and agility challenges designed to showcase the boots’ main attributes, whilst finding and heroing the players most suited to wearing them.
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