Velocita III

– Campaign
– Advertising 
– Online Content

LOVE were asked to develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.

The Umbro Velocita 3 boot is built to outrun, out-weave and out think the opposition. This is not just speed in a straight line, this is multidirectional speed. So step into the Velocita3 and make sure you... Don't Get Caught.

We staged an event displaying a series of speed and agility challenges designed to showcase the boots’ main attributes, whilst finding and heroing the players most suited to wearing them.

Velcotia
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Credits and further information:
Completed: 2017
Client: Umbro
Agency: LOVE 
Creative Team: Rory Sutherland, Gary Toal
Accounts Team: Matt Cooper
Film: Richard Oliver
Photography: Soccerbible
Produced: Beautiful Productions

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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Studio 103, 
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Manchester, 
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