Red Tractor

– Campaign
– Advertising 
– Online Content

Red Tractor are the industry-leaders in food standard assurance but were only known for their small logo on food packaging. In their first TV campaign they wanted to let consumers know just how much goes on behind the scenes at Red Tractor. 

The campaign's look and feel mirrors Red Tractor’s work ethic. The care, consideration and attention to detail in the concept is a reflection of how Red Tractor goes about ensuring food standards.

Credits and further information:
Completed: 2018
Client: Red Tractor
Agency: LOVE 
Creative Team: Kevin Phillips, Gary Toal, Mike Emerson
Accounts Team: Richard Attwater, Mel Heaney
Director: Mole Hill
Produced: Mackinnon and Saunders
Producer: Sara Mullock
Behind the Scenes: Karl Chapman
Photography: Peter Sorg