Red Tractor are the industry-leaders in food standard assurance but were only known for their small logo on food packaging. In their first TV campaign they wanted to let consumers know just how much goes on behind the scenes at Red Tractor.
The campaign's look and feel mirrors Red Tractor’s work ethic. The care, consideration and attention to detail in the concept is a reflection of how Red Tractor goes about ensuring food standards.
Selected Works
Pocket Scotch CampaignCampaign / Art Direction
Haig Club X SelfridgesPackaging
Foundry Film StudiosBrand Identity
Velocita IIICampaign / Art Direction
Red TractorCampaign / Art Direction
Oak TyresBrand Identity
Looking Is FreeTypography
Happy BeefBrand Identity
This is the PlaceCharity Submission
Medusae IICampaign / Art Direction
Detail CreativeBrand Identity
Haig Club OccasionsCampaign / Art Direction
A White ChristmasMailer