Pocket Scotch
– Campaign
– Experiential Design
– Art Direction
– Advertising
– Online Content
In its current form, Scotch was at risk of losing relevance. To launch the Pocket Scotch, Diageo looked to LOVE for a campaign that would capture the new formats portability, freedom and accessibility for the younger audience.
Scotch just got hip.
Credits and further information:
Completed: 2018
Client: Diageo
Agency: LOVE
Creative Team: Kevin Phillips, Paul Shipley, Nick Johnson
Accounts Team: Richard Attwater, Mel Heaney
Photography and Film: Tom Van Shelven
Selected Works
Red TractorCampaign
Foundry Film StudiosBrand Identity
Velocita IIICampaign
Pocket Scotch CampaignCampaign
Oak TyresBrand Identity
Haig Club X SelfridgesCampaign
Looking Is FreeTypeface
Happy BeefBrand Identity
This is the PlaceCampaign
Medusae IICampaign
Detail CreativeCampaign
Haig Club OccasionsCampaign
A White ChristmasMailer