Pocket Scotch

– Campaign
– Experiential Design
– Art Direction
– Advertising 
– Online Content

In its current form, Scotch was at risk of losing relevance. To launch the Pocket Scotch, Diageo looked to LOVE for a campaign that would capture the new formats portability, freedom and accessibility for the younger audience.

Scotch just got hip.

 

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Credits and further information:
Completed: 2018
Client: Diageo
Agency: LOVE
Creative Team: Kevin Phillips, Paul Shipley, Nick Johnson
Accounts Team: Richard Attwater, Mel Heaney
Photography and Film: Tom Van Shelven

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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LinkedIn

Address: Map
Studio 103, 
Princess Street,
Manchester, 
M1 6NG