Pocket Scotch
– Campaign
– Experiential Design
– Art Direction
– Advertising
– Online Content
In its current form, Scotch was at risk of losing relevance. To launch the Pocket Scotch, Diageo looked to LOVE for a campaign that would capture the new formats portability, freedom and accessibility for the younger audience.
Scotch just got hip.
Credits and further information:
Completed: 2018
Client: Diageo
Agency: LOVE
Creative Team: Kevin Phillips, Paul Shipley, Nick Johnson
Accounts Team: Richard Attwater, Mel Heaney
Photography and Film: Tom Van Shelven
Selected Works
Pocket Scotch CampaignCampaign / Art Direction
Haig Club X SelfridgesPackaging
Foundry Film StudiosBrand Identity
Velocita IIICampaign / Art Direction
Red TractorCampaign / Art Direction
Oak TyresBrand Identity
Looking Is FreeTypography
Happy BeefBrand Identity
This is the PlaceCharity Submission
Medusae IICampaign / Art Direction
Detail CreativeBrand Identity
Haig Club OccasionsCampaign / Art Direction
A White ChristmasMailer