Oak Tyres

– Brand Identity
– Art Direction
– Artwork Design

Oak Tyres is the largest wholesale tyre business in the North West. Service-led and customer focused, they are a modern forward-thinking business. Working together with Oak Tyres, Detail were able to define their ethos as always moving; whether within the walls of the business itself, the constant movement of its delivery fleet on the UK’s roads, or their refusal to stand still in an ever-changing sector.

The Oak ‘O’, simply and clearly derived from the business’s core offering of tyres, has no fixed relationship with the bespoke logotype. Instead the relationship is ever-changing – always moving – underpinning a business which is continuously looking to innovate and to move forward.

This project was successful in receiving Gold – Transform Awards.

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Credits and further information:
Completed: 2014
Client: Oak Tyres
Agency: Detail
Creative Team: Ted Howell, Paul Miller, Mike Kirkpatrick
Photography: Spriggs Photography

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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Studio 103, 
Princess Street,
Manchester, 
M1 6NG