Oak Tyres

– Brand Identity
– Art Direction
– Artwork Design

Oak Tyres is the largest wholesale tyre business in the North West. Service-led and customer focused, they are a modern forward-thinking business. Working together with Oak Tyres, Detail were able to define their ethos as always moving; whether within the walls of the business itself, the constant movement of its delivery fleet on the UK’s roads, or their refusal to stand still in an ever-changing sector.

The Oak ‘O’, simply and clearly derived from the business’s core offering of tyres, has no fixed relationship with the bespoke logotype. Instead the relationship is ever-changing – always moving – underpinning a business which is continuously looking to innovate and to move forward.

This project was successful in receiving Gold – Transform Awards.

Credits and further information:
Completed: 2014
Client: Oak Tyres
Agency: Detail
Creative Team: Ted Howell, Paul Miller, Mike Kirkpatrick
Photography: Spriggs Photography