Oak Tyres is the largest wholesale tyre business in the North West. Service-led and customer focused, they are a modern forward-thinking business. Working together with Oak Tyres, Detail were able to define their ethos as always moving; whether within the walls of the business itself, the constant movement of its delivery fleet on the UK’s roads, or their refusal to stand still in an ever-changing sector.
The Oak ‘O’, simply and clearly derived from the business’s core offering of tyres, has no fixed relationship with the bespoke logotype. Instead the relationship is ever-changing – always moving – underpinning a business which is continuously looking to innovate and to move forward.
This project was successful in receiving Gold – Transform Awards.
Selected Works
Pocket Scotch CampaignCampaign / Art Direction
Haig Club X SelfridgesPackaging
Foundry Film StudiosBrand Identity
Velocita IIICampaign / Art Direction
Red TractorCampaign / Art Direction
Oak TyresBrand Identity
Looking Is FreeTypography
Happy BeefBrand Identity
This is the PlaceCharity Submission
Medusae IICampaign / Art Direction
Detail CreativeBrand Identity
Haig Club OccasionsCampaign / Art Direction
A White ChristmasMailer