LOVE were asked to create a sell in presentation and film for the Medusae II boot focusing on tech stories that will bring the product to life in an interesting way.
Atmospheric, smoke filled surroundings creates intrigue and builds suspense, as the boot can be seen emerging out from the darkness. Lights flash like lightning from different angles, creating backlit silhouettes, halo like highlight effects and illuminating key details.
Following on from this, LOVE were asked to create the consumer campaign.
Football boot technology is convoluted. The launch of the Medusae II's cut through the jargon and communicates the complex technicalities of a cutting-edge boot, in a way that only Umbro can.
Speed & Touch. It's all you need.
We extended Pepe’s involvement in the campaign by capturing natural, relaxed, behind-the-scenes style photography during the shooting of the film.
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