Following on from this, LOVE were asked to create the consumer campaign.
Football boot technology is convoluted. The launch of the Medusae II's cut through the jargon and communicates the complex technicalities of a cutting-edge boot, in a way that only Umbro can.
Speed & Touch. It's all you need.
We extended Pepe’s involvement in the campaign by capturing natural, relaxed, behind-the-scenes style photography during the shooting of the film.
Selected Works
Red TractorCampaign
Foundry Film StudiosBrand Identity
Velocita IIICampaign
Pocket Scotch CampaignCampaign
Oak TyresBrand Identity
Haig Club X SelfridgesCampaign
Looking Is FreeTypeface
Happy BeefBrand Identity
This is the PlaceCampaign
Medusae IICampaign
Detail CreativeCampaign
Haig Club OccasionsCampaign
A White ChristmasMailer