Looking is Free

– Typography
– Self-initiated

'Looking is Free' is an ongoing personal project that explores hand drawn typography across India. The 3D treatment has the intention of standing out and to be eye catching, but when placed within the frantic streets of India it would often go unnoticed.

My aim for the project was to isolate the type from the busy streets and highlight the beauty and craft. The defects and unparalleled lines are intentional to reflect imperfection of human touch within Indian sign writing. Swiss influenced typography shapes help show the juxtaposition between the two cultures.

The name of the font is derived from the Indian shop owners who would advertise their business to tourists. India is known globally for its energy and busyness, and therefore each weight is named after the intensity of the different cities, Varanassi = Bold, Palolem = Light.

Please feel free to contact me for a copy of the font.

Varnassi - Bold

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Jodhpur - Semi Bold

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Mysore – Regular

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Palolem - Light

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Examples and inspiration.

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Credits and further information:
Completed: 2020

Selected Works

Red TractorCampaign

Foundry Film StudiosBrand Identity

Velocita IIICampaign

Oak TyresBrand Identity

Looking Is FreeTypeface

Happy BeefBrand Identity

Medusae IICampaign

Detail CreativeCampaign

New Business
I'm always keen to hear about interesting projects and opportunities so if you'd like to get in touch, please contact me.

Contact
info@markarrowsmith.co.uk
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+44 (0)785 037 0405