Happy Beef

– Brand Identity

Happy Beef is a family ran farm based in Frodsham, UK that produces grass-fed beef with two goals; to primarily look after their cows and make sure that the beef is of a high standard.

After working closely with the farm owner Alison Davies, Detail soon found out what made Happy Beef different to its competitors. Simply that when it comes to running a successful farm, happiness should always comes first.

Alison needed an identity that would be simple and flexible; allowing her to change the messaging without breaking the bank and therefore freeing up her time to look after the farm.

HB-Logo2
DEP_0865_RT-LR
static1.squarespace-6
HB-Happytohelp2
HB-Happystew1
HB-Happystew2
HB-Happystew3
HB-Happytotry
HB-Happytotry2
HB-HappyinHere
HB-HappyinHere2
HB-HappyinHere3
HB-HappyCustomer
HB-HappyTravels
HB-HappyBook
HB-HappyBook2
HB-HappyBook3

Credits and further information:
Completed: 2014
Client: Happy Beef
Agency: Detail 
Creative Team: Ted Howell, Paul Miller, Mike Kirkpatrick
Photography: Duncan Elliot

Selected Works

Red TractorCampaign

Foundry Film StudiosBrand Identity

Velocita IIICampaign

Oak TyresBrand Identity

Looking Is FreeTypeface

Happy BeefBrand Identity

Medusae IICampaign

Detail CreativeCampaign

New Business
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