Happy Beef is a family ran farm based in Frodsham, UK that produces grass-fed beef with two goals; to primarily look after their cows and make sure that the beef is of a high standard.
After working closely with the farm owner Alison Davies, Detail soon found out what made Happy Beef different to its competitors. Simply that when it comes to running a successful farm, happiness should always comes first.
Alison needed an identity that would be simple and flexible; allowing her to change the messaging without breaking the bank and therefore freeing up her time to look after the farm.
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