Happy Beef

– Brand Identity

Happy Beef is a family ran farm based in Frodsham, UK that produces grass-fed beef with two goals; to primarily look after their cows and make sure that the beef is of a high standard.

After working closely with the farm owner Alison Davies, Detail soon found out what made Happy Beef different to its competitors. Simply that when it comes to running a successful farm, happiness should always comes first.

Alison needed an identity that would be simple and flexible; allowing her to change the messaging without breaking the bank and therefore freeing up her time to look after the farm.

HB-Logo2
DEP_0865_RT-LR
static1.squarespace-6
HB-Happytohelp2
HB-Happystew1
HB-Happystew2
HB-Happystew3
HB-Happytotry
HB-Happytotry2
HB-HappyinHere
HB-HappyinHere2
HB-HappyinHere3
HB-HappyCustomer
HB-HappyTravels
HB-HappyBook
HB-HappyBook2
HB-HappyBook3

Credits and further information:
Completed: 2014
Client: Happy Beef
Agency: Detail 
Creative Team: Ted Howell, Paul Miller, Mike Kirkpatrick
Photography: Duncan Elliot

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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