Haig Club X Selfridges

– Campaign
– Limited Edition Packaging Design

LOVE. were challenged to create a beautiful gift pack & in-store activation. A stylish, disruptive pack that challenges whisky category conventions & appealed to the style conscious Selfridges shopper.

A beautiful metallic blue foil pack, branded with Haig Club's iconic square bottle silhouette. Available with a selection of bold, provocative messages for shoppers to choose from, allowing them to pick a gift that suited their style & personality.

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Credits and further information:
Completed: 2018
Client: Diageo
Agency: LOVE 
Creative Team: Dave Palmer, Paul Shipley, Nick Johnson
Accounts Team: Richard Attwater, Mel Heaney
Production: Dani Wedderburn
Renders: Nick Johnson

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New Business
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