Haig Club X Selfridges

– Campaign
– Limited Edition Packaging Design

LOVE. were challenged to create a beautiful gift pack & in-store activation. A stylish, disruptive pack that challenges whisky category conventions & appealed to the style conscious Selfridges shopper.

A beautiful metallic blue foil pack, branded with Haig Club's iconic square bottle silhouette. Available with a selection of bold, provocative messages for shoppers to choose from, allowing them to pick a gift that suited their style & personality.

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Credits and further information:
Completed: 2018
Client: Diageo
Agency: LOVE 
Creative Team: Dave Palmer, Paul Shipley, Nick Johnson
Accounts Team: Richard Attwater, Mel Heaney
Production: Dani Wedderburn
Renders: Nick Johnson

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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Address: Map
Studio 103, 
Princess Street,
Manchester, 
M1 6NG