Haig Club Occasions

– Global Photography
– Campaign
– Online Content

Haig Club is becoming synonymous as a gift to give. To build on this, Haig Club needed lifestyle photography that could work in global retail to drive this messaging for Father's Day, Christmas and Celebration.

The concept simply places the bottle and serve in an aspirational environment that all markets can associate with.

The outcome becomes a desirable setting with people toasting to an occasion with a glass of Haig. The bottle and serves are hero'd in the foreground with stuble gifting queues sat around them.

A suite of flexible photography and guidelines for the Diageo global markets to use across all marketing outlets - from retail to web.

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Credits and further information:
Completed: 2017
Client: Diageo
Agency: LOVE 
Creative Team: Paul Shipley
Accounts Team: Richard Attwater, Mel Heaney
Photography: Tom Cockrom
Production: Probation Agency

Selected Works

Pocket Scotch CampaignCampaign / Art Direction

Foundry Film StudiosBrand Identity

Velocita IIICampaign / Art Direction

Red TractorCampaign / Art Direction

Oak TyresBrand Identity

Looking Is FreeTypography

Happy BeefBrand Identity

This is the PlaceCharity Submission

Medusae IICampaign / Art Direction

Detail CreativeBrand Identity

Haig Club OccasionsCampaign / Art Direction

New Business & Availabilty
I'm always keen to hear about interesting projects and opportunities so please get in touch. I'm also available for freelance opportunities across the UK so feel free to contact me.  

Contact:
info@markarrowsmith.co.uk
+44 (0)785 037 0405
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Address: Map
Studio 103, 
Princess Street,
Manchester, 
M1 6NG