Our City is Blue

Cardiff City FC


After many seasons in red, Cardiff City’s fans just wanted one thing and one thing only. A blue home kit. 

Harnessing this passion for blue, the core of the campaign was a clear statement of intent for the fans; Our City is Blue.

As a result, the club sold a record amount of home shirts on the launch day, which was shortly followed by a total sell-out of all home shirts.


This project was completed working with Detail.
Photography by Will Shaddock.