Medusae II
Teaser

Umbro 

 

The Brief
Create a sell in deck and film for the Medusae II boot focusing on tech stories that will bring the product to life in an interesting way.

The Concept
Creating intrigue through glimpses of the boot.

The Outcome

Atmospheric, smoke filled surroundings creates intruigue and builds suspense, as the boot can be seen emerging out from the darkness. Lights flash like lightening from different angles, creating backlit silhouettes, halo like highlight effects and illuminating key details.



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This project was completed in 2016 whilst working at LOVE.
LOVE Team: Rory Sutherland, Mark Arrowsmith, Ben Topliss
Director - Richard Oliver
Director of Photography -  Shaun Atherton
Production  - Beautiful Productions


The Brief
Develop a creative launch campaign for the new Umbro Medusae II boot, bringing the boots' speed and touch story to life in a way that resonates with the core market of 14 to 24-year-olds.

The Concept
Football boot technology is convoluted.  The launch of the Medusae II's cut through the jargon, and communicates the complex technicalities of a cutting-edge boot, in a way that only Umbro can.

The Outcome
Speed & Touch. It's all you need.
 

Medusae II
Launch

Umbro 


medusae2_visual.jpg

 

Lead Film

Real Madrid and Umbro star Pepe has a history of creating alternative football campaigns to promote the latest release, and the Medusae II was no exception.

True to form, we continued to have a little fun; poking at traditional football advertising convention and celebrating Umbro’s unique tone of voice. 


Editorial Photography

We extended Pepe’s involvement in the campaign by capturing natural, relaxed, behind-the-scenes style photography during the shooting of the film. However, it’s not easy to catch Pepe without a smile on his face. So the ‘moody’ shots took a little longer.

 

This project was completed in 2017 whilst working at LOVE.
LOVE Team: Chris Myers, Rory Sutherland, Gary Toal,
Kevin Phillips, Mark Arrowsmith,
Director - Matthew Stansfield
Production  - Beautiful Productions