Hold Your Own

 

adidas and JD Sports were launching the new PT Jogger colour ways. During the research stages it became clear the target market frequently posted images of their new purchases on social networks.

#holdyourown became the campaign’s tag-line, referring to the customers confidence in their purchase and the manner in which they would photograph the shoe.


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This project was completed working with Detail.
Photography by spriggs photography.

Film by Simon Mulvaney.