Haig Club X Selfridges
Limited Edition Packaging
Haig Club collaborated with Selfridges for a special Father's Day 2017 limited edition.
LOVE. were challenged to create a beautiful gift pack & in-store activation. A stylish, disruptive pack that challenges whisky category conventions & appealed to the style conscious Selfridges shopper.
We created e a beautiful metallic blue foil pack, branded with Haig Club's iconic square bottle silhouette. Available with a selection of bold, provocative messages for shoppers to choose from, allowing them to pick a gift that suited their style & personality.
This project was completed in 2017 whilst working at LOVE.
LOVE Team: Dave Palmer, Paul Shipley, Nick Johnson
Mark Arrowsmith, Leanne Watkinson
Copywriter - Ellen Ling
Production - Dani Wedderburn