Haig Club is becoming synonymous as a gift to give. To build on this, Haig Club needed lifestyle photography that could work in global retail to drive this messaging for Father's Day, Christmas and Celebration.
Simply placing the bottle and serve in an aspirational environment that all markets can associate with.
An desirble setting with people toasting to the occasion with a glass of Haig. The bottle and serves are hero'd in the foreground with simple gifting queues sat around them.
A suite of flexible photography and guidelines for the Diageo global markets to use across all marketing outlets - from retail to web.
Behind the Scenes
This project was completed in 2016 whilst working at LOVE.
LOVE Team: Paul Shipley, Mark Arrowsmith
Director of Photography - Tom Cockram
Production - Probation Agency