Paul Morris and Mark Symonds offer professional advice on Sustainable Drainage Systems (Suds), and with an increase in demand for their services they approached Detail for a name and brand to assist in the growth of their business.

Suds primarily collect and distribute excess water below the surface to help prevent flooding. Flo_ became the name and with a well placed under-strike, the identity shows both what they do and where they do it.


This project was completed working with Detail.