This self initiated project arrived from the 2012 Olympics and the community of Saville Row uniting to create a garment to celebrate the event. The Bowler Hat (aka The Billy Cock) is one of the most iconic pieces of British wear that is tailored on Saville Row, therefore the concept was to create a hat and box that would be placed on sale throughout the games.
Screen printed paper was placed inside the box to protect the hat. The designs printed on the paper had a direct relationship with the different track markings, and the patterns used to tailor the hat. Saville Row’s heritage, tailoring, and The Billy Cock’s relevance were all explained in a small booklet to answer any questions that London’s visitors might have.